Insider’s Guide to SEM
  Keywords & Copywriting
  Linking & Brand Management
  Social Media
  Advanced SEO
  Course Requirements
  How Distance Learning Works
 
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Effective Search Marketing: Social Media Marketing.


Learn to use the hottest communication tool on the Web – social media – to reach your corporate and personal goals.


The numerous case studies presented in this course bring to life the power of social media. The course covers Wikis, YouTube, Twitter, LinkedIn, Delicious, Digg, FaceBook, Flickr, TripIt, and Yelp plus the more than 50 other social media available today. No one person or company is expected to have a presence in every media. Learn which venues will allow you to interact with your target audience, the etiquette of each network, and develop a strategy and tactics that will enable you to reach your goals.

  Effective Search Marketing: Social Media Marketing will teach you:  
The Role of Social Media

15 Ways to Optimize Your Twitter Profile

Keyword Research

Keyword Strategy and Governance

Optimizing Social Media for Universal Search

Engagement Strategy

Defining Goals

Measuring and Monitoring Social Media

Tracking Competitors

And much more

     
 
Effective Search Marketing: Social Media Marketing
Regular:
US$ 299
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SEMPO Members:
US$ 299    US$239.20
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Student & Military:
US$ 299    US$149.50
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How are the lessons presented?
You work within our Learning Management System platform at your own pace, so there is no instructor. All lessons, quizzes, and tests are presented as HTML in your browser.
 
How long does the training take?
The courses are designed to allow students to move at their own pace. Each lesson takes between 1 and 2 hours to complete. Your progress will be monitored through quizzes and tests.
Enroll today and launch yourself towards a better future in Search Marketing.