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HOW DO I GET STARTED?
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Get started right away on an
exciting journey into Search
Engine Marketing!
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CAREER SNAPSHOT
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I enjoy being in the
industry, which is fast
paced, constantly
evolving...
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CONTACT US AT +1 (781)876-8914
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News & Announcements
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5/6/2009 SEMPO Partners With Yellow Pages Publisher Yellowbook
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SEMPO announced an educational partnership with yellow pages publisher Yellow Book, a division of the UK based Yell. According to the press release put out, the SEMPO Institute “will be providing distance learning education for Yellowbook’s media consultant sales team.” Read the full story
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4/6/2009 SEO Copywriting and Linking with Terry Plank
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A discussion on the importance of copywriting and the use of links and directories when optimizing for higher search engine rankings with Terry Plank, Dean of the Search Engine Marketing Professional Organization (SEMPO). Terry talks about these topics with Byron Gordon of SEO-PR as part of SEMPO ’s training workshop at SES San Jose 2008 called Successful SEO: The ...
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4/2/2009 Online Visibility Improves Sales and Linking
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A company's online visibility means more links and ultimately more sales. Find methods to increase your company's exposure and find out more how-to,advice on brand awareness in this informative
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3/14/2009 SEMPO Institute Launches New Graduate Mentoring Program
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Effective job seekers know a good education is the first step in competing for positions in a tight economy. Then, contacts and networking must follow in order to get ahead of the pack. To give its graduates added help along a career path.... Read the full Web Analyics World
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2/19/2009 SEMPO Institute Introduces Keyword and Copywriting Course
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To help marketers become more competitive in a tight job market, SEMPO Institute, the online distance learning division of SEMPO, (Search Engine Marketing Professional Organization), www.sempoinstitute.com, today announced it is launching a new, four-lesson course designed to provide job seekers and search marketers with enhanced skills in keyword search and copywriting. Read
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1/29/2009 BusinessWeek: Web Work: Searching for Hitmakers
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Among the jobs showing growth as the unemployment rate hits 7.2%: search engine optimizers. They're the people who figure out ways for a Web site to pop up prominently on the "results" page of search engines like Yahoo! (YHOO) and Google (GOOG). Read the Full
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1/11/2009 New York Times: Fresh Starts, A Future in Directing Online Traffic
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In this month's Fresh Starts column, the emerging jobs and job trends within Search Engine Marketing are reviewed. .Jeff Pruitt, President of SEMPO and Katie Donovan, Business Development Manager of SEMPO Institute were interviewed for the article. Read the NY Times
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7/31/2008 Learn More about SEMPO Institute on Webmaster Radio
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www.webmasterradio.fm/Search-Engine-Optimization/Webcology/SphinnListen to Katie Donovan of the SEMPO Institute discuss the history of the Institute, the details of the courses -- including topics, authors and frequency of updates -- and why the Institute courses are right for
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4/23/2008 High Rankings Reviews Insider's Guide to Search Marketing
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This review is the first of a 3-part series reviewing each of the courses available to budding search marketers via the SEMPO Institute's online training curriculum.
The SEMPO Institute was launched as the career-development division of the SEMPO organization to meet the increasing demands for search marketing knowledge. Read the High Rankings
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4/14/2008 Search Marketing Professionals Shortage & What Your Company Needs to Know
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Despite the uncertainty in our near-term economic environment, the market drivers for continued growth in the search marketing industry remain strong. However, a major challenge for the search marketing industry is being able to operationally adapt and manage growth as we face a national shortage of qualified professionals. Read the complete Search Engine Journal
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3/6/2008 Searching, Searching, Searching - A Review of Practical Search Marketing
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SEO, PPC, SERPS -- what are these terms? They sound like CEO, ABC and slurps. The tech world is filled with acronyms and tech conversations can sound like a foreign language. I was fortunate to recently attend a class on "Practical Search Marketing," sponsored by SEMPO (Search Engine Marketing Professional's Organization) and Bentley College Center for Marketing Technology.
Read the ...
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11/29/2007 Online Marketing with RSS Ray
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On Wednesday November 14th Online Marketing with RSS Ray interviewed Jeff Pruitt, President of SEMPO, Fionn Downhill, Member of the Board and CoChair of SEMPO Institute and Mike Deckman, Internet Marketing Manager of Vintage Tub. The topic of the interview was the growth of SEMPO - more than doubling its membership in one year - and the introduction of SEMPO ...
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11/8/2007 4 Hoteliers, 5 Steps for Outsourcing SEM
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MarketingSherpa's 2007 search marketing benchmark report shows marketers who outsource get an average 110 percent lift in overall site traffic, whereas those who use in-house resources get an average 75 percent traffic lift. This makes outsourcing a viable option. This article for the Hospitality and Hotel News details what every marketer should do maximize the results which includes learning ...
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10/31/2007 Microsoft Creates Education Alliance with SEMPO Institute
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Marketing Pilgrim reports on Microsoft Corp. and SEMPO Institute, www.sempoinstitute.com, announcement of an education alliance in which personnel from 20,000 affiliates of the MSN search engine will have access to SEMPO Institute's online learning program designed to provide in-depth knowledge of best-practices in search engine marketing. Read the complete
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10/26/2007 B@B, Microsoft, SEMPO launch affiliate education program
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The Search Engine Marketing Professional Organization, a nonprofit group, has formed an alliance with Microsoft Corp. to give people from MSN Search's 20,000 affiliates access to SEMPO's online educational program. Personnel from MSN affiliates will be able to take the SEMPO Institute's Fundamentals of Search Marketing class. SEMPO Institute also offers online classes in advanced search engine optimization and ...
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8/15/2007 SEMPO Announces Streamlined Search Advertising Accreditation Process
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Google's Advertising Professionals Program Practice Questions to be Incorporated Into SEMPO Institute's Advanced Search Advertising Course.
The Search Engine Marketing Professional Organization (SEMPO) today announced that they are working with Google to award graduates of the SEMPO Institute's Advanced Search Advertising a voucher covering the cost of the Google Advertising Professionals (GAP) program certification test, a $50 value. Google and ...
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8/1/2007 The Evolution of Search Engine Training
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Terry Plank, Dean of SEMPO Institute, is interviewed on eMarketing Talk Show
The in-depth discussion of Search Marketing training over the first 10 years can be heard at http://www.emarketingtalkshow.com/sem-seo-ppc-training/sempo-institute.asp.
(Length of Interview: 4 segments of 12 minutes
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6/27/2007 Advanced Search Advertising Curriculum now Available at SEMPO Institute" for Search Engine Guide
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Search Engine Guide Said:
"Marketing professionals who need to know how to leverage pay-per-click (PPC) campaigns for maximum effect and return on investment will benefit from the SEMPO Institute’s new, intensive distance learning class: Advanced Search Advertising, the third class in SEMPO’s (Search Engine Marketing Professional Organization) new series of online classes designed to help marketers better understand the intricacies ...
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6/25/2007 SEMPO: A Look Ahead" from Search Engine Watch
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Search Engine Watch said:
"As SEMPO, the Search Engine Marketing Professional Organization, embarks on its fifth year of existence, the group is growing into a mature, global organization.
Where early days were marred with infighting and criticism, and recent years have been marked by growth, SEMPO in 2007 is looking forward to a year of growth and stabilization, according to ...
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4/27/2007 SEMPO SEO Training Levels Up
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WebProNews said:
"Most encouraging about SEMPO Institute's efforts at education has been participation from major search engines in building the courses. SEMPO's Terry Plank told WebProNews that Google, Yahoo, and Microsoft among others have worked with the Institute on the launch of their newest class.
It's called Advanced SEO, and offers the next step from the prerequisite Fundamentals course. The fifteen-lesson ...
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