Search Engine Marketing Professionals Organization (SEMPO) launched SEMPO Institute to meet the challenges facing businesses as Search Marketing grows from a niche to a critical marketing player.
Search Marketing has gone mainstream. The industry is expected to double between now and 2011.
In the United States and Canada the expected spends in organic and paid search will reach $11.6 Billion in that year.
Search Marketing is becoming an integral part of every business’ marketing efforts.
SEMPO’s 2006 research shows that more than half of the companies in the survey created and/or expanded their Search Marketing budget by shifting funds from other marketing initiatives.
As this trend continues to grow, every marketing professional will need to have a basic understanding of Search Marketing just to keep up-to-date with the best marketing practices.
Supported by SEMPO, SEMPO Institute has been able to tap into the knowledge and experience of SEMPO’s members and sponsors to deliver courses which have developed best practices and standards.
Our course authors consist of more than 35 industry leaders.
Additional experts have peer-reviewed the courses to ensure that all the information is accurate and truly is a best practice.
For Novices and Experienced Professionals
Our courses are designed to meet the needs of Search Marketing specialists as well as marketing generalists.
We have developed the courses to train the highly-in-demand specialist (Advanced courses), while providing the knowledge absolutely needed in today’s business world (Fundamentals courses).
Media buyers, copy writers, webmasters, marketing managers, product managers, sales and more need to understand where Search Marketing can provide a competitive advantage to your company and your career.
Knowledge, Recognition, and Connections
SEMPO Institute is THE source for Search Marketing training because of the knowledge we’ve tapped into, the recognition of SEMPO throughout the world, and the connections of SEMPO that you can leverage as a SEMPO Institute graduate.
SEMPO’s thousands of members come from 550+ companies in more than 20 countries.
Many have been involved in the development of SEMPO Institute, all recognize the knowledge a person with a Certificate of Completion from SEMPO Institute has.
Finally, SEMPO Institute can help you connect with SEMPO members as you look for your first Search Marketing job, want to hire a search agency and more.
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SEMPO
is a global non-profit organization serving the search engine marketing industry and marketing professionals.
Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research,
and creating a better understanding of search and its role in marketing.
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